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If its goal is to catch up with Nike, it should be the case. at the Javits Convention Center (Javitz Center), an ornate conference, Adidas product executives gushed about their new "Energy Boost" running shoes, said the product is tantamount to give bring a revolution in the field of running shoes. According to the arrangement, this shoe on F Cheap air jordan 12 for sale online free shipping ebruary 27 in the Global Offering. Faced with a group of reporters from North America, Europe and Asia, Adidas Global Brand President Eric & middot; Li Deke (Eric Liedtke) declared that it would be "a new chapter" in the field began running shoes, these shoes will be the perfect place balance comfort and energy. Their ideas that the sole is a large number of small balloon composite structure, which can provide a coherent energy and elasticity, which is designed to provide long-lasting and balanced stretch in long-distance runners during running. Adidas executives said, after three years of research and development of this technology is unique, but they did not respond to questions about their particular patent. The company's marketing plan: by Adidas store a Retro jordans for sale nd different professional running appliance chain, the Energy Boost (retail price of $ 150) to regularly engage in sports or exercise treadmill consumers. Advertising the company will be very limited, not running TV ads planned. If the market feedback is good, the company will allocate more of your advertising budget in order to carry out a more extensive retail promotions. Adidas Americas president Patrick & middot; Nielsen (Patrik Nilsson), said: "Our idea is that the need to launch more large-scale retail sales of time, and then spend millions to advertise." Adidas plans to eventually for all sports footwear - basketball shoes, tennis shoes, with the balloon technique, called "Boost" of. But Nelson said, now running shoes Adidas products have the greatest g cheap jordans for sale mens rowth opportunities of product categories. This view may be true: according to the field of sports apparel tracking firm SportsOneSource, Adidas has just a 4.4% share of the global market, running shoes, and did not change much compared to two years ago. However, market leader Nike has mastered 54% of the share. In the entire athletic footwear market, Adidas fared slightly better, with a 8.6% share, but this is only include brands, including Nike, Jordan, occupied sixth share. SportsOneSource analyst Matt & middot; Powell (Matt Powell) believe, Energy Boost concept will bring help, but because the market is highly fragmented shoes - simple style running shoes, super lightweight running shoes, fashion shoes, cross-country running shoes - no one term technology cheap jordan shoes for men may subvert the entire industry. Powell said: "Retailers said that this is a good project, but I do not think it can subvert the rules of the game." Regardless of the actual quality of this new running shoes (the consumer will ultimately pass judgment) how, Adidas This promotion is in line with its modern strategy - will serve as a promotion for young innovators themselves, proficient users of technology. 40-year-old middle-aged Adidas store in New York, then wandering, are unlikely to find themselves too familiar. In Wednesday's briefing, Li Deke dress and Stephen & middot; Jobs like jeans and a black shirt (though not round lapel), he said that Adidas had "cracked the code" to find out how to achieve comfort and energy in most running shoes excellent combina Cheap air jordan 12 taxi for sale online free shipping tion. Several young, an assistant Adidas dress holding Energy Boost shoes, came with him to the stage and the audience. In order to make contact with Apple's more perfect, the company even distributed free mini iPad to the audience. Of course, Apple's stock price continued to decline recently. Therefore, as a business, you more reason to continue to convince the public, let them believe that you can always come up with products to cool. But you really cool not cool to have the final say by them. (Chinese shoes Network - the most authoritative and most professional Footwear News)Chinese shoes Network June 19 hearing, the Beijing Olympic Forest Park running shrine once again usher in an unprecedented running festival - nearly 5,000 girls gathered here, alongside Cheap air jordans for sale girls finish the five kilometers Nike challenge, practice "Be Amazing" The campaign manifesto. This is the first all-women's running events held in mainland China, also Nike's advocate with another initiative campaign to change the attitude of the girls. In this big challenge, from China Taiwan artists Ella Chen (ELLA) also wear sports shoes were added to the running of the camp, and after the challenge and share their running stories in their own personal experience inspire more girls passion for sport, so that more girls into sport, thus creating more exciting self.when it comes to Jordan Air 1, and that would have to say that the background of the time. The 1980s between each big brand competition is quite intense, when Nike's situation is not optimistic, they decided to take the plunge. 1984 Nike to 5 year, $250 million contract signed rookie Jordan, which at the time count is a contract price the and other brands open price tag may be worse than the one tenth. However when Jordan more wanted to sign is Adidas. He said he was an enthusiast for Adidas, but Arden on the rookie rookie did not show much interest, under the comprehensive consideration of Jordan and Nike signed. however Jordan in the NBA arena to wear the first pair of shoes is not Jordan Air 1, but a pair of high basketball shoes named Ship Air. The next year is the 1985 Jordan Air 1 was officially unveiled, Jordan said after seeing: I absolutely will not wear those shoes, I will be as funny as a clown." ShipAirformer two Jordan shoes designer Moore Peter told me what do not do, what do not want to, just look at it is good. "Put on it, watch it, and stay with it for a while.". If you're still not interested, we'll make a change." In fact, I found that the more I see, the more I like this pair of shoes, I told Peter. but the training squad, his teammates told him: "Hey, Michael your shoes is too ugly." Do not blame his teammates, because at that time Jordan Air 1 is regarded as a lot of criticism, anti tradition, but also contrary to the requirements of the NBA league match on athletes. In the only black or white shoes in black and red 1 is indeed a bit too loud. David Stern is to Jordan out of the ticket, from $1000 to a $5000 a rise to a later, Nike here is to pay a fine, and request Michael has been wearing down. It is because of the ban, the best of Nike's advertising, all people want to own a pair was NBA ban through the shoes, on the market also set off a air jordan 1 craze, basically in the shelves empty of the state. Jordan's rookie season, averaging up to 28.2 points and 6.5 rebounds and 5.9 assists recorded, undisputed won the "rookie of the year" title is this season's perfect performance and forbidden to wear the stunt created a successful one AJ. Design of JORDAN AIR 1 Air Jordan 1 (hereinafter referred to as AJ 1) is to Air Force 1 (hereinafter referred to as the AF 1) for the prototype design of, but the former than the latter lighter more joint instep. Due to the manufacturing process is not mature enough, AF 1 in order to place the film Sole Air air cushion